Politics of location. Why the Milano became the Giuletta Mk III?

I hope this isn't the reason, but it sure makes sense. With the famous 'Alfa Romeo Milano' now no more than words, the revised badgework becomes necessary. From a business angle moving to Torino makes a lot of sense. But my heart is with Milano I'm afraid.

New Alfa small car mystery | Car News | Hot Hatchbacks | evo

We’re led to believe the reasoning behind it all lies in Alfa Romeo’s decision to relocate fully from Milan (or, indeed, Milano) to Turin, turning its back on 99 years of Milanese heritage. Since Fiat’s acquisition of Alfa in 1986, the company has gradually been moved away from its home, with car production stopped in 2000 and the last group of employees – designers and engineers, mainly – being shifted early next year.

Rave review of MultiAir and the MiTo

Alfa Romeo Mito MultiAir | Car feature | evo

MultiAir is nothing less than the greatest advance in petrol-fuelled piston engines since Daimler-Benz came up with fuel injection for the Messerschmitt Me109 fighter aircraft. Some of the motor industry’s biggest brains have been trying for years to devise a way of opening an engine’s valves by some means other than a mechanically acting camshaft, hoping to achieve variability of valve timing and lift beyond anything so far coaxed out of a camshaft and tappets. MultiAir has got there.

Slightly more detail on the new Giulietta via evo mag

Alfa Romeo Giulietta | Car News | Hot Hatchbacks | evo

There had been some mystery about its successor, which was set to be called the Milano but had its press release pulled a week ago as Alfa scurried away and changed the name to Giulietta.

147-replacement Milano-to-be turns out to be Giulietta Mark 3

Alfa Giulietta: Italy’s new Golf rival

Alfa Romeo has unveiled its all-new replacement for the 147 small car, the Giulietta that reaches Australia in 2010.