I just realised, of course, that the classy driver is in fact a classy passenger patiently waiting for that adventurous pilot/husband/boyfriend of hers to finish with the flying, already, and take her to that trendy restaurant featured elsewhere in the brochure.
I suspect Alfa's marketing is a bit sharper now. I remember it used to tagged with "the line, the style, the power". At least that stuck in my head. I have no idea what tag line they use now, so they aren't reaching me, anyway. And I'm probably in the target market.
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