Wednesday, July 16, 2008

It's been done before but here we go again

Maybe this will work? Sharing some components with BMW's MINI makes sense, in fact it's high time the car industry woke up and realised it needs to rationalise all of the wasteful duplication of components, including engines. Some 'sharing' goes on at the supplier level already, and some also happens within a multi-brand company - Ford switchgear in an Aston, for example, or various components shared between VW Group products. But it needs to grow much faster in order to cut out waste and remove the carbon emissions that plague this industry.

WHAT do you get if you cross a Mini with an Alfa Romeo? No it's not a joke, Mini owner BMW really is joining forces with Alfa Romeo maker Fiat to build cars together.

We just don't want another ARNA debacle, Alfa Romeo ;-)

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