Thursday, April 30, 2009

In hindsight, a faintly hilarious Alfa GTV6 brochure, circa 1982

Alfa GTV6_brochure_060
Originally uploaded by gtveloce
Ah, nostalgia. This brochure is a hoot in many ways, if you want to look at it like that... but it was a serious marketing effort at the time. Alfa Romeo was spinning a tale here, of a car that races the wind, overtaking lesser cars at will. One loses count indeed. It reads like a poor translation from the Italian in parts, giving the impression that the car was actually built for classy women with a penchant for upmarket, trendy restaurants and hooning. I suspect that after she leaves the airfield she completes some nice circle work before drifting into the sunset. Or it could just be my imagination.

As a side note, although I vaguely knew GTVs existed, I saw my first one in the flesh, so to speak at Camden Aerodrome, Sydney, whilst awaiting a flight in a glider. It struck me then as a car that had style, and that I wanted to own. It was the very early 1980s. Maybe there's some truth in this Alfa + flying demographic.

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