FIAT and the US car makers. It has a tail a mile long and it's a tale worth telling, but let's hear from Henry first:
Even Henry Kissinger spoked about a “very good wedding, a perfect alliance between two firms very different from each other but at the same time complementary”.
I thought Ford looked shakiest 2 years ago, but GM has out-done them by going closest to the edge and looking deep, deep into the void. Let's not forget that GM did a tie-up with FIAT, too, that cost them a packet to get out of. And now sick and sorry Chrysler, having failed to make merry with Daimler Benz, is looking for FIAT for salvation. My guess is that FIAT will get more out of this deal than Chrysler.
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